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Course Overview

  • 1

    Getting Started with Perpetua

    • Welcome!

    • Connecting an Amazon Advertising Account

    • Troubleshooting Account Connection Errors

    • Managing User and Account Settings

    • Navigating Your Perpetua Account

    • Knowledge Check - Chapter 1

  • 2

    Introduction to Goals: Sponsored Products

    • Ad Engine Basics

    • Sponsored Products Goals Overview

    • How to Launch a Sponsored Products Goal

    • Grouping Products in Your Goals

    • Knowledge Check - Chapter 2

  • 3

    Introduction to Goals: Sponsored Brands

    • Sponsored Brand Ads Overview

    • Sponsored Brand Goals in Perpetua

    • Launching a Product Collection Goal

    • Launching a Video Goal

    • Knowledge Check - Chapter 3

  • 4

    Introduction to Goals: Sponsored Display

    • Sponsored Display Ads Overview

    • Sponsored Display Goals Overview

    • Launching a Sponsored Display Goal

    • Knowledge Check - Chapter 4

  • 5

    Understanding the Initial Performance of Your Goals

    • Campaign Naming Structure

    • Campaign Lifecycle Breakdown

    • Why is My ACOS Increasing?

    • Why is My Goal Not Spending?

    • Why is My Budget Running Out?

    • Analyzing Basic Goal Performance Data

    • Knowledge Check - Chapter 5

  • 6

    Goal Management Tools & Strategies: Part 1

    • Keyword and ASIN Management Strategies

    • Editing Keywords and ASINs in Your Goals

    • Campaign-Level Adjustments in Perpetua

    • Launching Goals With New Products

    • Reporting and Analytics Tools in Perpetua

    • Analyzing Performance Metrics

    • Knowledge Check - Chapter 6

  • 7

    Goal Management Tools & Strategies: Part 2

    • Changing Ad Units and Targeting Types

    • What is a Keyword Boost?

    • Launching a Keyword Boost

    • Bid Adjustments in Perpetua

    • Knowledge Check - Chapter 7

    • Feedback Survey