Reviews

5 star rating

Advanced Course

Kiran Zehra

It was an excellent learning experience.

It was an excellent learning experience.

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5 star rating

Looking to learn more from Perpetua Ad School

Suleman Mehmood

Perfectly explained each & every important aspect of ad types

Perfectly explained each & every important aspect of ad types

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Course Overview

  • 1

    Getting Started with Perpetua

    • Disclaimer

    • Connecting an Amazon Advertising Account

    • Troubleshooting Account Connection Errors

    • Managing User and Account Settings

    • Navigating Your Perpetua Account

    • Knowledge Check - Chapter 1
  • 2

    Introduction to Goals: Sponsored Products

    • Ad Engine Basics

    • Sponsored Product Goals Overview

    • How to Launch a Sponsored Product Goal

    • Grouping Products in Your Goals

    • Knowledge Check - Chapter 2
  • 3

    Introduction to Goals: Sponsored Brands

    • Sponsored Brand Ads Overview

    • Sponsored Brand Goals in Perpetua

    • Launching a Product Collection Goal

    • Launching a Video Goal

    • Knowledge Check - Chapter 3
  • 4

    Introduction to Goals: Sponsored Display

    • Sponsored Display Ads Overview

    • Sponsored Display Goals Overview

    • Launching a Sponsored Display Goal

    • Knowledge Check - Chapter 4
  • 5

    Understanding the Initial Performance of Your Goals

    • Campaign Naming Structure

    • Campaign Lifecycle Breakdown

    • Why is My ACOS Increasing?

    • Why is My Goal Not Spending?

    • Why is My Budget Running Out?

    • Analyzing Basic Goal Performance Data

    • Knowledge Check - Chapter 5

    • Feedback Survey