Reviews

5 star rating

Great course to get started with the platform

Quinn Charney

Relatively new to Amazon advertising in general, but this course was easy to follow. Very clear without getting too much into the weeds. I would definitely recommend to anyone just starting with Perpetua.

Relatively new to Amazon advertising in general, but this course was easy to follow. Very clear without getting too much into the weeds. I would definitely recommend to anyone just starting with Perpetua.

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5 star rating

Advanced Course

Kiran Zehra

It was an excellent learning experience.

It was an excellent learning experience.

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5 star rating

Looking to learn more from Perpetua Ad School

Suleman Mehmood

Perfectly explained each & every important aspect of ad types

Perfectly explained each & every important aspect of ad types

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5 star rating

Content

Hamza Amjad

Amazing knowledge provided

Amazing knowledge provided

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5 star rating

Ad School

Vlad Feldman

I like it very much! It is a bit overwhelming and I understand that the practice needs to be applied.

I like it very much! It is a bit overwhelming and I understand that the practice needs to be applied.

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5 star rating

Great course

Ethan Rosen

Well done

Well done

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5 star rating

Great course with detailed explanation!

Elvis Yu

It would be excellent if there will be more details about the auto configuration about ad groups! Overall it's great!

It would be excellent if there will be more details about the auto configuration about ad groups! Overall it's great!

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5 star rating

Good course

Gordhan Avaiya

Good course for beginners

Good course for beginners

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5 star rating

Very good course.

Harold Anderson

So much better than before.

So much better than before.

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5 star rating

Haris Qadri

Haris Qadri

I'm finding it useful to learn Perpetua to apply amazon marketing strategies easily and efficiently.

I'm finding it useful to learn Perpetua to apply amazon marketing strategies easily and efficiently.

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Course Overview

  • 1

    Getting Started with Perpetua

    • Welcome!

    • Connecting an Amazon Advertising Account

    • Troubleshooting Account Connection Errors

    • Managing User and Account Settings

    • Navigating Your Perpetua Account

    • Knowledge Check - Chapter 1

  • 2

    Introduction to Goals: Sponsored Products

    • Ad Engine Basics

    • Sponsored Product Goals Overview

    • How to Launch a Sponsored Product Goal

    • Grouping Products in Your Goals

    • Knowledge Check - Chapter 2

  • 3

    Introduction to Goals: Sponsored Brands

    • Sponsored Brand Ads Overview

    • Sponsored Brand Goals in Perpetua

    • Launching a Product Collection Goal

    • Launching a Video Goal

    • Knowledge Check - Chapter 3

  • 4

    Introduction to Goals: Sponsored Display

    • Sponsored Display Ads Overview

    • Sponsored Display Goals Overview

    • Launching a Sponsored Display Goal

    • Knowledge Check - Chapter 4

  • 5

    Understanding the Initial Performance of Your Goals

    • Campaign Naming Structure

    • Campaign Lifecycle Breakdown

    • Why is My ACOS Increasing?

    • Why is My Goal Not Spending?

    • Why is My Budget Running Out?

    • Analyzing Basic Goal Performance Data

    • Knowledge Check - Chapter 5

  • 6

    Goal Management Tools & Strategies: Part 1

    • Keyword and ASIN Management Strategies

    • Editing Keywords and ASINs in Your Goals

    • Campaign-Level Adjustments in Perpetua

    • Launching Goals With New Products

    • Reporting and Analytics Tools in Perpetua

    • Analyzing Performance Metrics

    • Knowledge Check - Chapter 6

  • 7

    Goal Management Tools & Strategies: Part 2

    • Changing Ad Units and Targeting Types

    • What is a Keyword Boost?

    • Launching a Keyword Boost

    • Bid Adjustments in Perpetua

    • Bulk Operations for Goals

    • Bulk Operations for Targets

    • Knowledge Check - Chapter 7

    • Feedback Survey