Course Overview

  • 1

    Perpetua's Ad Engine

    • Keyword Bidding - Setting the Right Target ACoS for Keyword Bids

    • Keyword Bidding - The Bidding Algorithm

    • Keyword Discovery

    • Campaign Transition

    • Changing Budgets

    • Changing Your Target ACoS
  • 2

    Advanced Goal Settings in Perpetua

    • Keyword & Product Targeting

    • Harvesting & Campaign Management

    • Search Term Isolation

    • Knowledge Check - Chapter 2
  • 3

    Amazon DSP

    • Introduction

    • What is the Amazon DSP?

    • Who & Why Should You Use the Amazon DSP?

    • How to Use the Amazon DSP

    • Bottom of Funnel Strategies: Remarketing & Retargeting

    • Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting

    • Top of Funnel Strategies: Competitor Product View

    • Top of Funnel Strategies: Competitor Lapsed Purchasers

    • Top of Funnel Strategies: In Market Audiences

    • Feedback Survey