Beyond the Basics: Advanced Ad Types & Perpetua Tools
Accelerate your marketing performance with advanced advertising types and Perpetua tools.
Keyword Bidding - Setting the Right Target ACoS for Keyword Bids
Keyword Bidding - The Bidding Algorithm
Changing Your Target ACoS
Keyword & Product Targeting
Harvesting & Campaign Management
Search Term Isolation
Knowledge Check - Chapter 2
What is the Amazon DSP?
Who & Why Should You Use the Amazon DSP?
How to Use the Amazon DSP
Bottom of Funnel Strategies: Remarketing & Retargeting
Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting
Top of Funnel Strategies: Competitor Product View
Top of Funnel Strategies: Competitor Lapsed Purchasers
Top of Funnel Strategies: In Market Audiences