Course curriculum

  • 1

    Driving Organic Growth with Advertising

    • Chapter Details

    • Lesson 1: Structuring Your Keyword Strategy for Optimal Results

    • Lesson 2: Leveraging Organic Rank + Share of Voice Metrics

    • Lesson 3: Creating an Organic Placement Domination Strategy with Keyword Boost

  • 2

    Sponsored Brands video

    • Chapter Details

    • Create Sponsored Brands video Advertisements in Minutes

    • FAQ

  • 3

    Perpetua's Ad Engine

    • Lesson 1: Keyword Bidding - Setting the Right Target ACoS for Keyword Bids

    • Lesson 2: Keyword Bidding - The Bidding Algorithm

    • Lesson 3: Keyword Discovery

    • Lesson 4: Campaign Transition

    • Lesson 5: Changing Budgets

    • Lesson 6: Changing Your Target ACoS

    • Feedback on Ad Engine Lessons