Course Overview

  • 1

    Perpetua's Ad Engine

    • Lesson 1: Keyword Bidding - Setting the Right Target ACoS for Keyword Bids

    • Lesson 2: Keyword Bidding - The Bidding Algorithm

    • Lesson 3: Keyword Discovery

    • Lesson 4: Campaign Transition

    • Lesson 5: Changing Budgets

    • Lesson 6: Changing Your Target ACoS

    • Feedback on Ad Engine Lessons

  • 2

    Amazon DSP

    • Introduction

    • What is the Amazon DSP?

    • Who & Why Should You Use the Amazon DSP?

    • How to Use the Amazon DSP

    • Bottom of Funnel Strategies: Remarketing & Retargeting

    • Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting

    • Top of Funnel Strategies: Competitor Product View

    • Top of Funnel Strategies: Competitor Lapsed Purchasers

    • Top of Funnel Strategies: In Market Audiences