Course Overview

  • 1

    Perpetua's Ad Engine

    • Keyword Bidding - Setting the Right Target ACoS for Keyword Bids

    • Keyword Bidding - The Bidding Algorithm

    • Keyword Discovery

    • Campaign Transition

    • Changing Budgets

    • Changing Your Target ACoS
  • 2

    Advanced Goal Settings in Perpetua

    • Keyword & Product Targeting

    • Harvesting & Campaign Management

    • Search Term Isolation

    • Feedback Survey