Course Overview

  • 1

    Fundamentals of Instacart Advertising

    • Introduction

    • Instacart Advertising Overview

    • Sponsored Product Ad Placements

    • Sponsored Product Ads Targeting
  • 2

    Featured Product Goals with Perpetua

    • Instacart Product Tour

    • Instacart Goal Overview

    • Non-Search Isolation
  • 3

    Best Practices for Instacart Goal Launch and Management

    • How to Launch an Instacart Goal

    • Determining Initial Target ROAS and Budget

    • Editing Instacart Goals
  • 4

    Advanced Strategies for Instacart Goals

    • Understanding Target ROAS and bid optimization

    • Advanced Keyword Strategies: Bid Adjustments