Course Overview

  • 1

    Fundamentals of Using Perpetua - Videos

    • Welcome!

    • Course Details

    • Lesson 1 : Product Tour

    • Lesson 2: Goal Overview

    • Lesson 3: Admin Functions

    • Lesson 4: Diving Deeper into Your Metrics

    • Additional Resources
  • 2

    Launching Sponsored Product Goals

    • Introduction

    • Grouping Products in Your Goals

    • Choosing the Right Goal Type

    • Adding Phrases vs. Adding Targets

    • Launching a Goal on a Product with No History
  • 3

    Sponsored Product Goal Housekeeping

    • Introduction

    • Managing Keywords: Negative Matching/Pausing/Adding

    • Changing Sponsored Product Goal Types

    • Managing ASINs in Your Goal: Adding / Removing / Restructuring

    • Campaign Level Adjustments in Perpetua

    • Launching a Keyword Boost vs. Implementing a Bid Adjustment
  • 4

    Troubleshooting Your Sponsored Product Goals

    • Lesson 1: What do I do After Goal Launch?

    • Lesson 2: Why is My ACoS Increasing?

    • Lesson 3: Why is My Goal Not Spending?
  • 5

    Sponsored Brand Headline Ads in Perpetua

    • How to Launch a Sponsored Brand Headline Ad in Perpetua
  • 6

    Sponsored Display in Perpetua

    • Introduction

    • Unlocking the Sponsored Display Tab (Amazon Brand Registry)

    • Retargeting vs. Product Targeting Advertisements

    • Launching a Sponsored Display Goal

    • A Sponsored Display Goal Tour
  • 7

    Search Rank Tab Strategies

    • Creating Strategies with the Search Rank Tab
  • 8

    Amazon DSP

    • Introduction

    • What is the Amazon DSP?

    • Who & Why Should You Use the Amazon DSP?

    • How to Use the Amazon DSP

    • Bottom of Funnel Strategies: Remarketing & Retargeting

    • Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting

    • Top of Funnel Strategies: Competitor Product View

    • Top of Funnel Strategies: Competitor Lapsed Purchasers

    • Top of Funnel Strategies: In Market Audiences
  • 9

    FAQ

    • What happens to my current campaigns when I launch a goal on Perpetua?

    • Why is Perpetua showing different data than on my Amazon account?

    • What's the difference between adding Branded & Competitor Phrases vs. Targets?

    • How can I download data from Perpetua?
  • 10

    Check-in Survey

    • Check-in