Perpetua Essentials

1
Fundamentals of Using Perpetua - Videos
- Welcome!
- Course Details
- Lesson 1 : Product Tour
- Lesson 2: Goal Overview
- Lesson 3: Admin Functions
- Lesson 4: Diving Deeper into Your Metrics
- Additional Resources
2
Launching Sponsored Product Goals
- Introduction
- Grouping Products in Your Goals
- Choosing the Right Goal Type
- Adding Phrases vs. Adding Targets
- Launching a Goal on a Product with No History
3
Sponsored Product Goal Housekeeping
- Introduction
- Managing Keywords: Negative Matching/Pausing/Adding
- Changing Sponsored Product Goal Types
- Managing ASINs in Your Goal: Adding / Removing / Restructuring
- Campaign Level Adjustments in Perpetua
- Launching a Keyword Boost vs. Implementing a Bid Adjustment
4
Troubleshooting Your Sponsored Product Goals
- Lesson 1: What do I do After Goal Launch?
- Lesson 2: Why is My ACoS Increasing?
- Lesson 3: Why is My Goal Not Spending?
5
Mastering the Art of a Keyword Boost
- Lesson 1: Introduction
- Lesson 2: Choosing Keyword Types for your Keyword Boost
- Lesson 3: Best Practices when Setting Up a Keyword Boost
- Lesson 4: Evaluating the Effectiveness of a Keyword Boost
6
Sponsored Brand Headline Ads in Perpetua
- How to Launch a Sponsored Brand Headline Ad in Perpetua
7
Sponsored Display in Perpetua
- Introduction
- Unlocking the Sponsored Display Tab (Amazon Brand Registry)
- Retargeting vs. Product Targeting Advertisements
- Launching a Sponsored Display Goal
- A Sponsored Display Goal Tour
8
Search Rank Tab Strategies
- Creating Strategies with the Search Rank Tab
9
Amazon DSP
- Introduction
- What is the Amazon DSP?
- Who & Why Should You Use the Amazon DSP?
- How to Use the Amazon DSP
- Bottom of Funnel Strategies: Remarketing & Retargeting
- Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting
- Top of Funnel Strategies: Competitor Product View
- Top of Funnel Strategies: Competitor Lapsed Purchasers
- Top of Funnel Strategies: In Market Audiences
10
FAQ
- What happens to my current campaigns when I launch a goal on Perpetua?
- Why is Perpetua showing different data than on my Amazon account?
- What's the difference between adding Branded & Competitor Phrases vs. Targets?
- How can I download data from Perpetua?
11
Check-in Survey
- Check-in

Reviews

Amazing course

steve lederer

A really understandable, neat and really professional course.

Read Less

Easy to absorb

Eric Barnes

The videos are short and straightforward. Very easy to absorb and easy to lookup previous training you want to review

great

Thulani Nyashanu

Smart learning process, great audio and visual presentation everything clean and clear so far

Great

Jean Grainger

Thanks learned so much

Perpetua Ad School

Tez Warmey

Thanks Perpetua! This course has given a lot of help and knowledge on how I can use the software and be better on my job for UF. 5 stars (smile)