Perpetua Essentials
Learn the skills you need to configure, navigate and master your Perpetua account.
A really understandable, neat and really professional course.
A really understandable, neat and really professional course.
Read LessThe videos are short and straightforward. Very easy to absorb and easy to lookup previous training you want to review
The videos are short and straightforward. Very easy to absorb and easy to lookup previous training you want to review
Read LessSmart learning process, great audio and visual presentation everything clean and clear so far
Smart learning process, great audio and visual presentation everything clean and clear so far
Read LessThanks learned so much
Thanks learned so much
Read LessThanks Perpetua! This course has given a lot of help and knowledge on how I can use the software and be better on my job for UF. 5 stars (smile)
Thanks Perpetua! This course has given a lot of help and knowledge on how I can use the software and be better on my job for UF. 5 stars (smile)
Read LessA really understandable, neat and really professional course.
A really understandable, neat and really professional course.
Read LessWelcome!
Course Details
Lesson 1 : Product Tour
Lesson 2: Goal Overview
Lesson 3: Admin Functions
Lesson 4: Diving Deeper into Your Metrics
Additional Resources
Introduction
Grouping Products in Your Goals
Choosing the Right Goal Type
Adding Phrases vs. Adding Targets
Launching a Goal on a Product with No History
Introduction
Managing Keywords: Negative Matching/Pausing/Adding
Changing Sponsored Product Goal Types
Managing ASINs in Your Goal: Adding / Removing / Restructuring
Campaign Level Adjustments in Perpetua
Launching a Keyword Boost vs. Implementing a Bid Adjustment
Lesson 1: What do I do After Goal Launch?
Lesson 2: Why is My ACoS Increasing?
Lesson 3: Why is My Goal Not Spending?
Lesson 1: Introduction
Lesson 2: Choosing Keyword Types for your Keyword Boost
Lesson 3: Best Practices when Setting Up a Keyword Boost
Lesson 4: Evaluating the Effectiveness of a Keyword Boost
How to Launch a Sponsored Brand Headline Ad in Perpetua
Introduction
Unlocking the Sponsored Display Tab (Amazon Brand Registry)
Retargeting vs. Product Targeting Advertisements
Launching a Sponsored Display Goal
A Sponsored Display Goal Tour
Creating Strategies with the Search Rank Tab
Introduction
What is the Amazon DSP?
Who & Why Should You Use the Amazon DSP?
How to Use the Amazon DSP
Bottom of Funnel Strategies: Remarketing & Retargeting
Bottom of Funnel Strategies: Cross-Selling & Pixel Retargeting
Top of Funnel Strategies: Competitor Product View
Top of Funnel Strategies: Competitor Lapsed Purchasers
Top of Funnel Strategies: In Market Audiences
What happens to my current campaigns when I launch a goal on Perpetua?
Why is Perpetua showing different data than on my Amazon account?
What's the difference between adding Branded & Competitor Phrases vs. Targets?
How can I download data from Perpetua?
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